Did you know...

January 7, 2015

  • The SBA (Small Business Administration) identified that the average business gets up to 50% of sales from signage, 85% from within 5 miles.
  • Highway business can acquire 95% of sales from signage.
  • McDonald's spends 100K on signage (per location) to sell a $.99 cent hamburger. (NOTE: the whole building is really a huge billboard.)
  • Signage costs 10% less than broad-based media such as TV, newspapers, radio and yellow pages and is usually a one time investment. Broad-based media falls on deaf ears about 90% of the time.
  • Based on a study of 60,000 businesses, a bigger or additional sign would increase sales 4% to 12%. If the gross sales were currently $100,000 per month, that would mean $48 - $144k more per year. 

With this information in hand, perhaps one should look at their signage requirements more seriously and consider them a long term investment versus a bottom line cost.

 

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