Lost? How Directional Signage Enhances your Experience

May 16, 2012

Wayfinding or directional signage is the kind of signage that helps guide you to or through an area. It can be used in airports so passengers can find washrooms or terminals, and it can be used in museums to help visitors learn and enjoy the exhibit experience. When this type of signage is done well, customers barely notice it. But when done poorly, customers can become frustrated and confused, and that is not the type of experience you are wanting to promote at your business.

The two major kinds of wayfinding signage are thematic and physical.

Thematic signage is what would be found in a museum exhibit. It is signage that complements other marketing initiatives, often showing logos and being more graphic in nature. Physical signage is about orientation and navigation. It helps you get places. It is critically important that this type of signage be located in the appropriate places, at the appropriate heights and be as easy to follow as possible.

Whether you are renovating or building new, working with Kingston Speedpro signage experts can help ensure your wayfinding signage works to enhance your customer experience.

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