Results for 2013-12

Create True Customer Loyalty - Rule # 5

December 18, 2013

Keep an open mind. If you walk into a customer meeting absolutely convinced that the customer needs your offering, the customer will sense you're close-minded...and become close-minded in return. An open mind helps the customer be open to the relationship.

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Create True Customer Loyalty - Rule # 4

December 9, 2013

Let yourself be vulnerable. Pretending to be Superman just alienates people. Building a relationship requires discovering the areas where you and your customer can work best together. This is only possible if you're willing to admit your weaknesses and limitations.

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